This fall we worked with WellDyneRx, a pharmacy benefits management (PBM) company, on commercial photography and commercial videography shoots. We completed the shoots over two days at their headquarters in Lakeland. Two Stories Media worked with WellDyneRx during the pre-production, production, and post-production stages.
Throughout pre-production, we worked with WellDyneRx to identify the look that they wanted to achieve in the photos and video. We created a moodboard for WellDyneRx, which gives examples of how the final products would look. The client would then provide notes and we updated the moodboard accordingly. We finalized the moodboard with WellDyneRx before the first production day. Editing is easier for our team due to this process. It also ensures that expectations are met by both Two Stories Media and our client.
The production’s purpose was to enhance WellDyneRx’s brand. The company recently completed a minor facelift to their logo and other brand elements. WellDyneRx wanted other collateral, both print and digital, to have a fresh look as well. They also wanted new faces and specific shots captured to represent their offerings.
We captured a variety of their departments including: member services, IT, help desk, client services, and their pharmacy. We also included shots of the interior and exterior of their building. The commercial photography will be used to update their website, pamphlets, ad campaigns, office decoration, as well as for marketing collateral. Their website will integrate the commercial video as backgrounds, clickable icons, and in a video loop to showcase the company.
We enjoyed working with WellDyneRx to update their commercial photo and commercial video, and learning about the PBM industry. We look forward to continuing to work with them in the future!