I think we can safely say that COVID has changed numerous things that impact our lives. Football is no exception. The Jacksonville Jaguars are one of a handful of football teams that allowed fans inside their stadium on week one of the football season. As the football season progressed more and more teams started to allow fans inside at limited capacity. The Jaguars needed to create a way to convey to their fans that they were taking the necessary safety precautions in order for them to return safely to the stadium. This is how the Jacksonville Jaguars’ Know Before You Go video started.
Collaboration With Claymaker
The TSM team along with the creative agency, Claymaker, worked on producing the video. This video showcases the new protocols within the TIAA Bank Field stadium. The Know Before You Go video, helps to show fans the safety measures that have been put in place and also helps give a little insight as to what to expect while you visit the stadium.
Production
Our TSM team was brought in to handle production along with the Creative Director from Claymaker to work with us on-site. The schedule had us arriving in the morning to obtain some aerial drone footage of the stadium. The TSM team worked throughout the stadium in different locations to capture scenes from inside the stadium and even up in the stands.
Kevin’s personal favorite was the shot of the Jags’ mascot, Raymond. We were able to capture Raymond sweeping and cleaning up leading up to the gates where fans enter the stadium. It was a great experience to help the Jacksonville Jaguars’ staff and team to demonstrate how important their fans and community are to them. They really have made exceptional strides to keep those who visit the stadium safe and healthy. Sometimes even the smallest of changes can make the biggest impact. We were happy to help the Jacksonville Jaguars showcase these efforts.
Check out the video below.