Production

Storytelling goes back centuries. “Story” is a vivid narrative of an experience, belief, life lesson, or idea. A simple story can be told and retold with added embellishments and elements to elevate it. That is the beauty of storytelling. You can alter it to embody a brand’s voice and image. That was our goal for […]

A commercial video is one of the most fundamental things that can help engage a prospective audience. The construction of any video production goes through a lot of different components. There is the initial vision, storyboarding, location, cameras needed, lighting, and manpower. The same strategy was used for Valley Fir. Since 1954, Valley Fir has […]

So far, we’ve walked through various stages of production and broken down the related production terms. In today’s final installment of “What’s the Word?” we’re going to introduce you to terms commonly used in the post-production phase. Post-production is just what it sounds like. It is what occurs after the initial production of a video, […]

Welcome back for part two in our production terms, “What’s the Word?” blog series. For today’s post, we are focusing on the technical terms in filmmaking and videography. You may hear someone use these terms in various settings, but especially during the production process. A filmmaking or videography production is much more complex than people […]

Kevin Echemendia, our Co-Founder and Director of Photography, will be on set for a filmmaking production throughout the month of April. When our team was discussing this, we were of course using professional G&E terms like, “martini” and even “fly swatter.” That got us thinking that when we use these terms in our blog posts […]