We recently announced the addition of Andrew, our product photographer, to the team. We’d like to take a moment to discuss the necessity and importance of product photography for your business.
Did you know that 67% of shoppers rated that high quality photos are more important than product specific information, descriptions, and reviews & ratings? That sounds like a shocking number; but, in today’s fast-paced, digital society, a picture (or video) is truly worth a thousand words.
Why is product photography necessary?
Product photos are necessary because they show a prospective buyer what the product looks like at first glance. This the first visual introduction to the product. Often, the product isn’t physically in front of the buyer. The photograph should sell the item before the customer experiences it.
What’s important in product photography?
Aside from your products, the elements involved are important to capture. These elements help paint a picture, or portray a story, to the prospective buyer. These elements can include colors, textures, people, places, and lifestyles.
Take this photo of “Gulf Coast Lager” for example. By photographing the product in a relaxing setting, with water in the background, the name of the product is not only correlated with the setting, but it makes the viewer want to enter the scene and enjoy a refreshing brew for themselves. Even with taking these elements into consideration, the product stands out from the set piece.
In addition to the products and the elements, quality is also important. The photography should highlight the quality and attention to detail in an item. Quality product photography speaks to the quality of your product and sets the standard for your product and brand. By consistently using high quality product photography in your digital and print marketing, you create brand recognition and build trust between your brand and the potential customer.
Product photography is necessary to introduce your product to the marketplace, convey emotions and stories, and generate trust of the viewer in order to convert them to a customer. High quality product photography not only sets the standard for your product, but it can be used throughout your print and digital marketing collateral.