If you’re interested in fitness at all, you’ve likely seen a social media ad or commercial for Therabody’s Theragun. Two Stories Media had the great pleasure of working with such a thriving company! Therabody really had a hands-on approach during the pre-production portion and sent over a team of people to appear in the shoot. In that team, we had the honor of having Charlie, a wonderful Director/Producer from Therabody, to ensure they got the story exactly how they wanted their brand represented.
The entire production side of this two-day shoot was managed by TSM and our very own Ryan Sousa was the Director of Photography on this commercial production. The location was in beautiful Celebration, Florida and we planned for a very early call-time on day two of production. The decision was made to stay in Celebration for those two days. Because who would want to drive over an hour when you are scheduled to arrive on location at 5:30 AM? Not us. Plus, there could potentially be circumstances out of our control – like traffic. On I-4 there is a high probability of that happening as we are traveling from the Tampa Bay Area.
Flexing Our Creative Muscles
The main component of this production was to announce the partnership between Therabody and David Leadbetter Golf Academy with the one and only David Leadbetter himself. We were able to capture a lot of story elements along with stand-up interviews for marketing purposes. Also, there were multiple opportunities to really “flex our creative muscles” as Kevin likes to say and where we could really let our work shine.
As we mentioned previously we had an early call on day two of production and that was decided in order for us to get some sunrise footage of the golfers warming up with the Theragun and taking some practice swings. There are so many variables that go into shooting at sunrise. One of those variables is whether or not the sun and clouds are playing in our favor or not. There really is no amount of planning you can do in order to get such a perfect sunrise as we had. From there we were able to bounce the sun back on the players for a solid edge and we had our 1200 HMI to help supplement in a few areas where the bounce wasn’t quite enough.
Let There Be Light… And Hot Air Balloons
During the opening shots, we had just the crack of light and it was gorgeous. We utilized the Dana Dolly to add some motion and the EasyRig to move in for details with natural movements. From there once the sun peered out over the top of the buildings, it was time to play and get creative! We were able to get some amazing light flares with people using the Theragun and just when we thought this shoot couldn’t possibly get better we looked out across the driving range and saw all of these hot air balloons start to take flight. It added so much value to the shoot and truly made for an amazing backdrop.
In the end, we really couldn’t have asked for a better morning to film and it was an all-around great shoot with a lot of good memories made.