We had the pleasure of producing two 30-second marketing videos for Charley’s Boutique, a women’s clothing store based in Bradenton, Florida. Charley’s Boutique was recently voted Bradenton’s Best Boutique & Best Women’s Clothing Store. We are thrilled to have had the opportunity to work with such a fantastic client, Charley herself, and we knew that we had to bring our A-game to this project. Watch one of the final videos below, and then read more about the shoot details below!
- Creative Direction
- Campaign Development
- Script Writing
- Full-Service Production
- Voice Over Talent
- Brand Awareness
Marketing Video for Charley’s
From the very beginning, we worked closely with Charley to develop a creative vision for each commercial that would showcase the store’s unique style and personality. We knew that we wanted to create something that would truly capture the spirit of Charley’s Boutique – fun, fresh finds for local women. We were excited to see one of our “magic tricks” come to life in post-production: the sequence where the talent changed into a different outfit with each step she took. For this shot, we had to block out all exterior light and control the scene perfectly with our own lighting. It was a challenging and time consuming process, but it was also incredibly rewarding in the final edit. Indeed, it was a favorite of Charley’s and her team. That sequence turned out to be the highlight of the day.
In the end, we were thrilled with the finished products. The two 30-second commercials for Charley’s Boutique are vibrant, energetic and full of life. We know that they are going to be a hit with the store’s customers, and assist in their continued marketing efforts. As always, we are grateful to have had the opportunity to work on such a fun and exciting project. We look forward to collaborating with Charley’s Boutique again in the future!
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