Dylan Harmon
DIRECTOR OF MARKETING
10 Ways to Use Video Marketing to Get New Leads
Video marketing is one of the quickest ways to get new leads because it builds trust and shows how valuable something is. Customers in a competitive market like Tampa Bay don’t just look at prices; they also look at how trustworthy a company is. Video lets you show what you do, who it’s for, and why it works before you even make the first call. Here are 10 useful ways to use video marketing to get better leads and turn them into customers more often.
1) Start with one clear offer
A lead campaign should have one main offer, like getting a quote, booking a consultation, looking at packages, or asking for prices. The next step is easy when the offer is clear, and conversion rates usually go up.
2) Make a video for the landing page that goes with the ad
When the landing page doesn’t feel connected, clicks don’t turn into leads. To fix this, make sure the headline promise, visuals, tone, and CTA language are all the same. A video that is specific to a landing page usually gets more people to take action than a video that is more general.
3) For paid ads, use a hook video that lasts 10 to 15 seconds.
Short ads get people’s attention and get rid of the wrong audience faster. Begin with the problem or outcome, show the result quickly, and finish with one call to action. This is where video marketing often gets leads that are cheaper and better.
4) Make testimonial videos that seem real
Written reviews are helpful, but video testimonials make people believe. Make sure they are specific by giving a clear before and after story, real results, natural delivery, and short edits that you can use again in ads. Then put them on landing pages and retargeting pages.
5) Make videos that show how it works to get people to act.
People are more likely to hesitate when they don’t understand the process, so use short explanations like “Here is our three-step process,” “What happens after you ask for a quote?” or “A timeline and overview of deliverables.” This kind of video marketing saves your team time and gets leads ready.
6) Make more than one lead asset from one shoot
A campaign is a group of videos, not just one. Get three hooks, two value propositions, two CTA endings, and a lot of B-roll. You can now make more than one ad and test them without having to shoot them again and again.
7) Use retargeting videos to get the people who haven’t bought yet to buy.
Most leads don’t turn into customers on the first visit, so send them proof clips, behind-the-scenes videos, objection handlers, and a clear reminder of what to do next. This keeps video marketing going even after the click.
8) Include video in email follow-ups
If you send leads emails, include a short video to get more replies. This could be a quick introduction from the team, a 30- to 45-second breakdown of what to expect, or a highlight reel of your portfolio. Video makes it feel more personal and makes things clearer.
9) Always post clips that show social proof.
Organic content helps paid performance by making people more familiar with it. Share client wins, behind-the-scenes moments, short educational tips, and clips that show how credible your team is to get more people to click on your next ad.
10) Keep an eye on the right metrics and make changes quickly
The goal is to get leads, so keep track of things that affect leads, like the conversion rate of your landing page, the cost per lead, the quality of the leads, the amount of time people spend watching your videos, and how well your hooks work. You get better faster and video marketing becomes more predictable when you pay attention to the right signals.
A simple way for Tampa Bay brands to get leads through video marketing
If you want a clean way to do things, make one hook video for ads, one landing page video for conversions, two testimonial cutdowns for proof, and two retargeting clips for follow-up. That is enough to run a whole campaign without making production too hard.
Video marketing is ready to help you get new leads.
Two Stories Media can help you plan your next commercial or lead campaign. They can build the creative system across strategy, production, and post so that your content is more likely to convert.