Dylan Harmon
DIRECTOR OF MARKETING
Three reasons why your business should use video ads
A good video advertising approach helps firms stand out in a competitive market, create trust faster than text alone, and make it easier for potential customers to make a decision. In a digital world where users swiftly scan through and compare alternatives, video is no longer just “nice to have.” It’s one of the best ways to get people to know about your business and sell your goods and services on the web and on TV.
At Two Stories Media, we make video ads that are designed to work. That means the creative is based on how real people act, the message is clear, and the end products can be used on all platforms. Here are three reasons why every business should use video ads, especially if they want to develop.
First, video gets people’s attention and gets your point over faster
Getting people’s attention is the first step in marketing. Nothing else matters if your audience doesn’t stop. Video gets people’s attention because it mixes music, motion, timing, and story into one experience. It also sends messages faster than most other formats. A viewer can quickly figure out what you have to give, who it’s for, and why it matters.
That speed is critical for TV and web video ads. The hook is what keeps people on social media and YouTube. When you stream or broadcast, how clear your message is will impact whether or not someone remembers you. When you write, shoot, and edit a video with a purpose, it makes a sophisticated offer easier to understand.
Businesses think video gives them an edge over their competitors for this reason. It makes it easier for a prospect to “get it,” which makes everything better downstream, from click-through rates to lead quality.
Second, video establishes trust and confidence on a large scale
What makes people act on their awareness is trust. People buy from brands they know and trust. Video is one of the most believable ways to develop that belief since it shows instead than tells.
Corporate videos, customer testimonials, product demos, company culture content, recruitment videos, and social media video production are all examples of video advertising strategies. Each format adds credibility in its own way. Testimonials show that something is true. Demonstrations make things less unclear. Videos about company culture illustrate how to lead and what values are important. Recruitment films make people think better about your company and attract better prospects. Consistency in social content makes people more familiar with it.
People are less likely to be skeptical when they can witness your team, your process, your customers, or your product in action. You can build that trust once and use it over and over again in sales interactions, campaigns, and landing pages.
Reason three: video makes things work better on both paid and free channels
Video isn’t only pretty. It frequently works better because it can help with more than one marketing aim at a time. You may change one campaign into variants for social media, the web, paid ads, email, and sales enablement. Your marketing will work better with that kind of flexibility.
A good video advertising approach also makes the buying process better. At the top of the funnel, it can raise awareness; in the middle, it can answer questions; and at the bottom, it can give proof. The result is often more interaction, improved brand memory, and more quality queries.
You can also measure video. You can try out different hooks, lengths, calls to action, and positions. You can see where people leave. You may find out which messages get clicks, which sequences lead to conversions, and which unique ideas are worth growing. This is how video ads become predictable instead of unpredictable over time.
How to use video ads the right way from the start
The best way to start is with your goal. Figure out if the goal is to get people to know about your brand, get leads, hire people, get people to use your product, or keep customers. Then pick the correct video formats, prepare the message for the audience, and plan how to get it out there before you start making it.
The worst thing marketers can do is make one video and hope it works everywhere. Making a modest set of deliverables for the channels you actually utilize is a better technique. That may imply a primary video for the campaign, a few smaller social media videos, and a landing page version with a clear call to action. When such parts are made to work together, they help each other and do a better job.
How Two Stories Media helps with video ad campaigns
Two Stories Media is a Florida-based production partner that helps clients make video ads for the web, social media, and TV. We provide the editorial structure, production quality, and campaign strategy you need to make your content usable throughout the marketing system.
If you want a video advertising plan that will help people learn about your business and make it clear what you provide, check out our video production services and get in touch with us through our contact page. We’ll help you develop, make, and release video content that works.