Dylan Harmon
DIRECTOR OF MARKETING
Outsourcing video production to help with a video workload
It’s hard to make good videos, and it gets harder as more people want them. A lot of teams reach a point when they get more requests than they can make material for. The deadlines get shorter, the quality goes down, and the individuals who manage video in-house are pushed away from the job that truly helps the business develop. This is when outsourcing video work becomes a useful option instead of a luxury.
We collaborate with teams at Two Stories Media who already know how important video is. They don’t need to be convinced. They need more capacity. They need a solution to make more without overworking their employees or sacrificing quality. If you hire a Tampa Bay video production business to do the work for you, you can keep the creative quality the same while managing the load.
Why video workloads are too much for teams
Making videos isn’t just one job. It’s a series of tasks that need varied skills and time slots. Planning, scheduling, shooting, editing, reviews, edits, exporting, and versioning all add up very rapidly. When videos need to be changed for different platforms, formats, and campaign deadlines, the workload gets much bigger.
A lot of companies also don’t realize how much “in-between time” video needs. Keeping projects going, coordinating calendars, getting approvals, and organizing assets are typically the actual problems. The team might have talent, but they still can’t stay up when it happens.
When it’s best to outsource video work
Outsourcing is most useful when demand goes up or when video becomes a regular part of business. That could happen when a new product comes out, a seasonal campaign starts, a hiring drive happens, a rebrand happens, a new website goes live, or a big social media project starts.
It also makes sense when teams within the company have to do a lot of different things. If your marketing team is already in charge of ads, website updates, email, and sales support, adding a lot of video work can make things hard all the time. Outsourcing takes away those trade-offs by offering you a dependable production partner that can grow with your organization.
What to send out and what to keep in-house
The best way to do things is to keep brand guidance in-house and hire someone else to do the work. Your team is in charge of strategy, priorities, and messaging. The production partner takes care of planning, capturing, editing, and delivering.
A lot of businesses start by hiring someone else to do editing and extra post-production work. That alone can provide you a lot of spare time. Some people hire other people to do whole shootings, especially when they need consistent quality, lighting, audio, and images that fit their brand. If your content needs interviews, testimonials, or high-quality marketing materials, outsourcing production can frequently help you get better results while also lowering stress at work.
How outsourcing keeps quality high as a business grows
People can tell when a video is rushed. The sound gets worse, the tempo gets sloppy, the message is less clear, and the videos quit working. By hiring a workforce with repeatable workflows, outsourcing preserves quality. That structure keeps things going even when the schedule is tight.
Outsourcing also helps you keep the same look and feel across all of your work. When different people in your organization are filming and editing without a common set of rules, your material starts to change from post to post. A production partner helps make the look, sound, and structure of your brand more consistent across campaigns and mediums.
How we help with managing workloads at Two Stories Media
We need to make it easier to manage video production, not harder. We engage with your team to figure out what success looks like, and then we create a workflow that meets your schedules and approval procedure. Depending on what you require, we can help with full-scale production, overflow support, or monthly content cycles that happen over and over again.
We also focus on deliverables that will make our work easier in the future. That involves getting footage that can be used for other things, making numerous versions from one shot, and sending content in formats that work with where you publish. When you make the plan right, you stop looking for content and start working consistently.
A better technique to increase visual production in Tampa Bay
Video burden outsourcing is one of the best ways to publish more videos without losing quality. It provides you more time, protects your team’s bandwidth, and helps you keep production standards high even when there is a lot of demand.
If you’re ready to chat about your existing workload, deadlines, and what should be outsourced first, get in touch with Two Stories Media to talk about your next video project. You can also look at our portfolio and video production services to see how we help brands with consistent, high-quality production.