Dylan Harmon
DIRECTOR OF MARKETING
How to Handle a Website Relaunch with Video Production Experts
A website redesign is a chance to earn back people’s trust, get more sales, and change how people think about your business. Even yet, a relaunch can fail if people come to your site and still don’t know what you do. A website relaunch video fixes that by instantly showing value, retaining people’s attention longer, and leading them to the next step.
If you’re going to relaunch your website and want it to work, you should include video in the build instead of adding it later. Planning your video together with your site map makes your messages clearer, your pages more trustworthy, and your relaunch starts out with greater energy.
Why a video for the relaunch of a website is important
Most relaunches are about design, writing, and technical SEO. That effort is vital, but people often decide whether or not they trust your brand in a matter of seconds. A website relaunch video helps you build trust faster by showcasing real people doing real work and clearly explaining what you provide. It also helps people stay on the site longer and explore more by giving them a cause to do so.
Putting the proper video in the right spot makes things less confusing. It makes people feel good about themselves. Instead of merely a nicer layout, it makes your relaunch a clearer tale.
Video’s place in a website relaunch
Video works best when it fits in with the rest of your website. Within the first few seconds of a visit, a video on your homepage can explain what you do, who you serve, and what makes you unique. Videos on your service site can clarify your approach in a way that text alone frequently can’t. This makes qualified leads more likely to get in touch. Videos demonstrating products or solutions can speed up the decision-making process by showing what the product or solution looks like and how it functions.
Videos of client testimonials and case studies give proof where it counts the most. During a relaunch, that proof is even more crucial since people who come back are looking at what has changed and deciding whether or not to trust the new brand.
What to make for a successful relaunch
Making a lot of content isn’t what a good relaunch video plan is all about. It’s about making the correct set of assets that cover the most critical pages. A homepage summary video, a few service videos, and one or two testimonials are often enough to make things more clear and build confidence, which can lead to more conversions across the site.
Video also helps your relaunch campaign outside of the website. Short cutdowns can let people know about the relaunch, send people to important landing sites, and make sure that your brand messaging is the same in both paid and unpaid ads.
How video production experts make sure the relaunch stays on track
When a website is relaunched, there are usually a lot of people involved, changing timeframes, and strict deadlines for development. Video production experts make things go more smoothly by making sure that your content plan, site structure, and launch timeline all work together. That alignment keeps production from being wasted and makes sure that each video has a defined purpose in the relaunch plan.
A professional team also shoots video in a way that lets them use it in more than one way on the same day. In post-production, videos are edited for online performance. This means that the pacing is tight, the messaging is clear, and the final exports are optimized so that they don’t slow down the user experience.
Video that helps with common restart issues
A lot of relaunches fail because the positioning is still unclear, the website doesn’t have enough proof, or the visitor journey doesn’t lead consumers to take action. Video helps fix these problems by making the message clearer, giving the brand more legitimacy, and making the job more emotionally connected. It makes your website seem real, not like everyone else’s.
Two Stories Media can help you plan your relaunch.
If you’re going to relaunch a website and want the new one to get more people to buy things, video should be part of the plan from the start. Two Stories Media makes video assets for your website relaunch that help your homepage, service pages, and campaign rollout. This makes your relaunch not only appear better, but also work better.
Check out our video production services, see some of our work, or get in touch with Two Stories Media to arrange your website relaunch video.