Tampa International Airport recently launched a parking video campaign aimed at showcasing the convenience and ease of parking at the airport. The video campaign consisted of three different deliverables: a 30-second edit, a 15-second edit, and a 7-second edit. Two Stories Media filmed these ads across one day at various locations throughout the airport’s parking garages. The campaign featured long-term parking, short-term parking, and economy parking garages. We even made our way to the terminal to see our talent walk in and head to their gate!
- Script Writing
- Full-Service Production
- Model Talent Booking
- Hair & Makeup
- Campaign Development
video Campaign Development
The 30-second edit (see it in this blog post here) was designed to provide a comprehensive overview of the airport’s parking options. It highlights the different garages and the amenities offered. The video showcases the ease of access, offerings, convenience and affordability of parking at the airport, making it an attractive option for all travelers. The video also showcases the airport’s state-of-the-art parking garages, which are designed to provide a seamless and hassle-free parking experience for travelers.
The 15-second spot (seen above) and 7-second spot are cut down versions, designed to be a quick and impactful advertisement. These ads can be used across various marketing platforms. The video highlights the same elements of the longer 30-second version, but with targeted marketing in mind.
Models & Talent
In the video campaign, we showcase two different talent groups and their arrival to the airport parking space. We also feature walking through the terminal. One talent group consisted of a family: a mother, father, and daughter. The second talent group focused on business colleagues. Intertwining the two groups added variety to the visuals and aided in connecting with more travelers. Two Stories Media walked the client through the process of booking models and talent. We also aided in wardrobe choice.
In addition to the parking garages, our production team also took advantage of the beautiful location of Tampa Bay. This adds a unique and visually stunning element to the videos. One of the most memorable scenes in the video campaign is filmed in the backseat of a convertible with the airports’ garages in the background. This provided a unique perspective of the airport and its facilities, while also capturing the excitement and thrill of traveling. Another memorable scene was filmed out the window of the family’s SUV, the airport’s landscape and clear blue skies passing by. This provided a sense of motion and added to the overall energy of the video.
Our production team started filming early in the morning during golden hour. This provided a warm and inviting tone to the videos, with the sun’s golden light adding the necessary layer of beauty to the footage. The sunrise also helped to convey the sense of beginning a new adventure, making the airport’s parking garages an ideal starting point for travelers.
In conclusion, the parking campaign for Tampa International Airport was a well-rounded production that not only showcased the convenience and ease of parking at the airport but also took advantage of the stunning location of Tampa Bay. The unique perspectives and visually stunning scenes, such as filming in a convertible and at sunrise, helped to make the videos memorable and engaging, while also conveying the excitement and adventure of traveling.