NOBULL x Evan Giia Campaign

A Doc-Style Athlete Campaign for NOBULL

Telling Evan Giia’s Story, Her Way

NOBULL builds for the people who put in the work, so their content has to feel like the work, not a commercial. For their campaign with artist and athlete Evan Giia, the brand wanted real moments over staged ones. We produced a three-part video series, two documentary-style brand films and one product-focused ad, capturing Evan in her element and letting her own words carry the message. The direction was clear from the start: keep it honest, give it room to breathe, and let the story lead.

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Services Provided:

Video Production

Pre-Production Planning

Documentary Storytelling

On-Location Production

Multi-Format Editing

Post-Production

Authenticity

The brief was explicit: no staged or inorganic moments. We leaned into a documentary approach so Evan’s story would feel earned, not performed.

Range

One shoot fed three distinct pieces: two doc-style brand films and a product ad for the Drive trainer, each delivered in multiple versions for flexible use.