Dynamic Brand Video Production for Athletic Performance & Recovery
Therabody and IMG Academy partnered with our team to produce an adaptable, high-performance content library for their joint marketing goals. With no predetermined placements, this campaign demanded flexibility, brand cohesion, and a deep understanding of both brands’ values.
Pre-Production Built Around Purpose
Also During the pre-production phase, we worked closely with Therabody and IMG representatives to align on everything from technical specs to creative tone. That meant identifying preferred focal lengths, exposure levels, and movement styles early—before a single frame was captured. Our planning also included referencing training environments, brand guidelines, and target audience behaviors to ensure the footage felt authentic and on-brand across multiple platforms.
A Toolkit, Not Just a Video
Also What made this project unique was its future-focused strategy. Instead of producing a single deliverable, we designed a flexible content toolkit. Each asset—from visuals for YouTube podcasts to big-screen promotional footage—was built with adaptability in mind. Every shot was intentionally composed to work across wide-ranging formats, from social to large-scale displays.
Performance-Driven, Brand-Aligned
Also From dynamic warm-up footage to post-recovery product integrations, the final campaign reflects Therabody’s core mission: performance and wellness. It also captures IMG Academy’s world-class training culture, making it a perfect blend of athletic storytelling and commercial value.
SEO Details
Also Focus Keyphrase: dynamic brand video production for athletic performance
Also Keyphrase Synonyms: athletic content creation, brand storytelling for sports, Therabody video campaign
Also Slug: /therabody-img-academy-video-production
Also SEO Title: Dynamic Brand Video Production for Athletic Performance | Therabody x IMG Academy
Also Meta Description: Discover how Two Stories Media created a flexible brand video campaign for Therabody and IMG Academy, designed to showcase performance, recovery, and athletic storytelling across all platforms.
Fast Feet, Sharp Focus
Cinematic Asset Refresh for IMG Academy with Two Stories Media
During pre-production, we focused on understanding IMG’s brand identity—from the tone of voice to the atmosphere in training spaces. We worked closely with Therabody and IMG representatives to align technical needs with creative vision. We accounted for everything from desired exposure and focal lengths to shot types. By doing this upfront, we set the stage to deliver a cohesive visual toolkit that can pivot easily no matter what’s next. What made this project unique was the lack of predetermined placements for the assets. From podcast graphics to big-screen promos, our goal was to provide content that can adapt to anything IMG has planned next.
Twelve dedicated crew members worked in sync to keep production smooth and efficient—delivering cinematic results without a single delay.
Volume
Over 300 unique assets were captured and delivered, creating a deep visual library ready to power future campaigns and social content.
Pace
Two production days. Zero interruptions. Every shot was planned, captured, and delivered with precision and purpose.
Building Visual Brand Equity
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Crew Members
A 12-person production team executed the project with precision—coordinating across multiple departments to ensure seamless collaboration and zero downtime.
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Photo + Video Assets
Over 300 high-quality photo and video assets were captured and delivered, giving the client a robust library of visuals for future campaigns and brand use.
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Production Days
Two well-orchestrated shoot days provided complete coverage across all planned locations—maximizing efficiency without sacrificing creative quality.
