Casa Fresca Homes Brand Anthem

A Brand Anthem for the Modern Homebuyer

Telling the Casa Fresca Story

Casa Fresca Homes builds fresh, modern homes for Florida buyers, and they wanted a brand anthem to match. The goal was a film that captures who they are and why they build, the kind of story a logo and a floor plan cannot tell on their own. Two Stories Media developed the concept and produced a brand anthem and origin story, then cut it into shorter versions for the website and social. The result is a flexible set of films anchored by one hero piece, built to introduce the brand and carry across every channel.

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Services Provided:

Concept Development

Pre-Production Planning

On-Location Production

Photography

Brand Storytelling

Multi-Format Editing

Post-Production

Couple walking together outside their new Casa Fresca home

Casa Fresca Homes branded keychain passed between two hands at the front door

Identity

The anthem captures the brand’s voice and what sets Casa Fresca apart, giving buyers a reason to connect before they ever tour a home.

Versatility

One hero film was cut into multiple lengths, so the same story works as both a website centerpiece and a fast-scrolling social clip.

Polish

The film was refined through multiple rounds of review, fine-tuning pace, music, and tone until the final cut felt unmistakably Casa Fresca.

Brand Anthem Video Built to Travel

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Brand

Hero Film

A single origin-story brand anthem at the center of the campaign, built to introduce Casa Fresca to new buyers.

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Cuts

Built to Flex

Delivered in 90, 60, 30, and 20 second versions, so the story fits a website hero, a pre-roll ad, or a quick social scroll.

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Projected Engagement

A strong brand anthem on a refreshed website is projected to lift engagement by 30% across the homepage and social rollout.