The American Heart Association video campaign began as a powerful collaboration aimed at creating an emotional, documentary-style narrative. Our goal was clear: captivate audiences and drive impactful donations to support life-saving CPR awareness and research initiatives.
Bringing Levi’s Story to Life
emotional connection
through visual storytelling
Our “Open Your Heart” video captured the incredible story of Levi Stock, a seven-year-old boy who was struck by lightning after a day out boating with his family. As a result, this video directly motivated attendees of the American Heart Association’s Heart Ball to donate a staggering $1.1 million. These funds were critical, as they helped expand CPR training and awareness across communities. Overall, the American Heart Association video campaign not only shared Levi’s journey, but also proved how powerful storytelling can drive public health forward.
services provided:
Video Production
Aerial Video
Creative Direction
Concept Development
Brand Awareness
Script Development
Post-Production
Retouching, Color Grading
Metrics That
Matter
Matter
Save
Count
Endure
Heal
Donations Raised
Levi’s story moved attendees, leading to generous giving during the Heart Ball.
Social impressions
Strategic short edits extended the video’s reach.
event Viewers
Guests experienced Levi’s story firsthand, building emotional connection and inspiring action.
Bringing Levi’s Story Full Circle
Creating Content that Moves People
The “Open Your Heart” video is a prime example of how storytelling can generate tangible results. From pre-production to delivery, every frame was crafted to be both visually stunning and emotionally impactful. Importantly, the success of the American Heart Association video campaign underscores how intentional production can inspire real-world change. Through our deep expertise, we helped Levi’s story motivate action and, ultimately, save lives.
Through our expertise in video production and narrative development, we helped Levi’s story inspire action and save lives
Every Frame, A Lifeline
Building Emotional Connections
The “Open Your Heart” project centered around storytelling with purpose. By exploring Levi’s journey in depth, we created a narrative that emphasized both personal resilience and the American Heart Association’s broader mission. In particular, heartfelt interviews and cinematic reenactments stirred strong emotional responses among viewers.
Consequently, the final video became the emotional heart of the Heart Ball, reminding attendees of the power of CPR and motivating support for ongoing research.
Moreover, sweeping aerial shots and carefully selected music helped ensure Levi’s story resonated deeply.
sweeping aerial shots and emotional music choices laid the groundwork to amplify Levi’s story and ensure it resonated deeply with viewers
The single-day shoot was carefully planned to maximize every moment, incorporating natural settings and powerful visuals. Advanced post-production techniques brought the story to life, balancing emotion with professionalism.
Inspired by Compassion, Guided by Expertise
Transforming Stories into Action
From initial concept to final delivery, we worked hand-in-hand with the American Heart Association to create a video that did more than tell a story—it moved people to act.
In conclusion, this campaign demonstrated how strategic, heartfelt storytelling can deliver lasting emotional and social impact.
Through the American Heart Association video campaign, we turned one family’s experience into a movement—raising awareness, increasing donations, and delivering hope for a healthier future.
“I can’t say enough good things about Two Stories Media and the exceptional work they’ve done for our Tampa Bay nonprofit. Their storytelling transformed our vision into an emotional narrative that resonated deeply with our audience, inspiring action and raising over $1.1 million. Their professionalism, creativity, and dedication set them apart as a truly outstanding partner.”
