Partnering with the fragrance pros at Michael Malul, we captured the soul of a brand-new fragrance line inspired by the legend himself—Bob Marley. This three-day shoot was all about channeling the spirit of Peace, Love, and Unity into bold, expressive visuals. With a blend of creative vision, dynamic production days, and polished post-production magic, our Tampa Bay video agency helped bring this iconic launch to life. Together, we celebrate Marley’s timeless message through every frame.
A Legacy of Peace, Love, and Unity—Reimagined
Capturing the Spirit of Bob Marley
Tasked with capturing the spirit of an icon, we blended creative direction, fast-moving production, and polished storytelling into a vibrant video content series, with photography support from our amazing G+E team. Every scene was designed to reflect Bob Marley’s timeless messages of Peace, Love and Unity. From sunup to sundown, our team captured the energy, soul, and rhythm behind this historic launch. Together with new friends at Michael Malul, we crafted visuals that don’t just promote a fragrance, but celebrate a legacy.
Services Provided:
Video Production
Photography Support
Hair + Makeup
Wardrobe Services
Set Design + Props
Brand Awareness
Post-Production
Retouching, Color Grading
Six Fragrances. One Legendary Launch.
from lens to legacy
Photos for marketing
Our G+E team supported not only our video footage, but also the photo assets that the Michael Malul team needed to launch strong.
member crew
Each day brought a new line up of professional models, wardrobe, set design and props. Additionally, our amazing DP, G+E Team, and other trusted crew.
minutes of Video content
We delivered a deep library of video content, giving the brand endless ways to connect across platforms – mostly through social media and website assets.
Three Days, Endless Vibes
Day One – Peace
The first day of production centered around Peace. For this look, the client envisioned a lush, jungle-inspired vibe. After scouting the best hidden gems around Tampa Bay, we landed at the beautiful Philippe Park—a backdrop bursting with natural texture, and teeming with wild greenery. To complete the scene, we layered in handpicked props like palm trees, a boho-style guitar, and woven hammock, creating an effortless, earthy feel. The aesthetic leaned into a wellness and athletic vibe, reflected through the casual-cool styling of our two models—one male, and one female. With fresh notes of lemon in the Peace fragrance, we wove citrus elements into the product shots and background details, tying everything together with a bright, natural energy.
A new set built each day, tied together through one powerful, unified vision.
Each production day brought new models, fresh wardrobe, and custom sets—all crafted to feel distinct, yet unified, across the three men’s and three women’s fragrances. Each day, our 16 to 22-person crew was firing on all cylinders, capturing every moment with our Arri Alexa 35 to deliver top-tier cinematic quality.
Day Two – Love
Day two was all about capturing Love—that effortless, sun-drenched kind of romance. With four new models—two couples, two different energies—we set the stage on the sandy stretch of Upham Beach, framed perfectly by the rugged rock jetties that gave the scene its grounded, coastal feel. We brought the vision to life with lots of props and layers of texture: a dreamy cabana draped with curtains and Turkish blankets, soft cream and beige pillows, glowing lanterns with flickering candles, and chilled Pellegrino scattered across the setup like little gems of light. Every detail played its part, building a space that felt intimate and timeless. Shooting from midday into golden hour, we prioritized sunset—the perfect backdrop to bottle the warmth, connection, and quiet magic that Love is made of.
Day Three – Unity
Our final day of production was all about Unity—capturing the energy of friends coming together. Our Tampa Bay video agency brought six new models to Treasure Island Beach in St. Petersburg—three guys, three girls. Surfboards, soccer balls, and frisbees filled the scene with motion and fun. To highlight the mango notes in the fragrance, we added fresh mangos into the mix. The models sliced, played, and laughed their way through the bright fruit, especially the girls who made it a standout shot. Against the wide-open beach and golden sunset light, every frame captured the spirit of connection, movement, and easygoing joy.
Turning Vibes Into Visuals
Three days. Three looks. Six fragrances. One seamless vision.
Our team worked closely with the client for weeks leading up to production, making sure every detail was dialed in. This wasn’t just another launch—it was personal. The fragrance line was the brainchild of Bob Marley’s daughter, Cedella Marley, and it was essential that her vision—and her father’s legacy—shined clearly through the final visuals.
Soul in Every Frame
Partnering for Iconic video marketing
The footage didn’t just meet expectations—it exceeded them. Afterward, the client tapped us for editing and professional color grading to hit their tight launch deadline. Now that the line is live, the content is doing exactly what it was designed to do: grabbing attention, building connection, and driving sales.
Where artistry meets impact—and the results speak for themselves.
Behind the lens
Snapshots from the New Marley Fragrance Instagram | Created By Our Friends at Michael Malul
marketing visuals at work
