Lagunitas A Little Sumpin’ Sumpin’

Behind The Brew

Crafting Content for Lagunitas brewing company

We knew that the content for the “A Little Sumpin’ Sumpin'” campaign brief would have to function on several levels: as a commercial, a product spot, and as something that people could connect with. This wasn’t just another shoot. It was a multifaceted storytelling goal that needed a clear vision, precise execution, and a creative heartbeat that was in line with the brand’s culture.

Services Provided:

Production Management

Video Production

Photography Support

Post-Production

Pre-Production Support

Retouching, Color Grading

Brand Awareness

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Taste

This campaign was made to fit Lagunitas’ bold personality. It has bright visuals, a punchy performance, and a hero spot that tastes just like the beer: unabashedly enjoyable.

Flow

Every part of the shoot, from casting and clothing to unique props and camera movement, was planned to go smoothly. This gave the brand a clean, polished ad without compromising its laid-back vibe.

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Vibe

We didn’t just take pictures of beer; we caught the culture. Our BTS content gave Lagunitas a view behind the scenes that felt as real and raw as the brewery itself. This helps the brand reach more people while also making it feel more real.

Brewed for brand impact

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Projected Hero Spot Reach

When high-quality hero commercials are matched with targeted digital distribution, people tend to engage with them early on. This ad is predicted to get more than 150,000 views on both sponsored and organic channels in the first three months after it goes live, based on other beverage brand campaigns.

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Average Product Spot Engagement

Short-form product-forward content usually gets more engagement per view because it is clear, well-paced, and designed to convert. We expect an engagement rate of about 8.2%, which includes likes, clicks, shares, and saves on social media.

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Campaign Lifespan

BTS content is a reliable way to develop a brand that makes campaigns more real and lasts longer. When used wisely, behind-the-scenes assets can increase the amount of usable content a campaign has, as well as strengthen the connection and trust with the audience.

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