Today, we’re going to take a break from talking about our recent productions, and instead talk about video marketing services. Specifically, video marketing is a digital marketing strategy that involves using video to promote, market, and communicate with your target audience. This is what Two Stories Media is ALL about. Roughly 95% of our work involves boosting your marketing strategy in some way, so we’re excited to get into it with you today!
Video Marketing
Where do we see video marketing? This approach can be used across various platforms, including social media, websites, email campaigns, and digital ads. The goal of video marketing is to increase engagement. Additionally, video marketing will increase engagement on digital and social channels, educate your audience, and reach them with a new medium. This all sounds great, right? Of course! Who doesn’t want more engagement with their (potential or current) clients? Engagement drives sales, which drives the growth of your business.
For the past nine years, Two Stories Media has completed thousands of projects for hundreds of clients. Some of them are entrepreneurs, others are part of large corporations. We’re well-versed and skilled in handling productions for video marketing for both.
Video Marketing Services at TSM
We’re as involved as you want us to be. If you don’t have zero time and need someone to come in, plan, strategize, shoot, edit and optimize your content – we do that. Or, if you’re in need of a little assist in a particularly complex project, we’re can come in as the production hand. We have many clients across the spectrum when it comes to video marketing needs.
We offer content creation, platform strategy (helping you choose the best platform for your new content), SEO services and audience engagement. Furthermore, analytics and measurement over a period of time to show you how your content is working for you. It’s so important that you not only create fun and engaging content for your audience, but look at what it’s doing for you after you post it. We love analyzing the strength of our videos’ performance. Then tweaking it to reach even more of your target audience.
Why Do You Need Video Marketing?
The most important thing you can do for your business growth is incorporate video marketing. Video marketing has proven to be highly effective for businesses across various industries. A recent survey found that 54% of consumers want to see more video content from brands and businesses they support. Websites with video content are 53 times more likely to show up on the first page of Google search results. This improved visibility can lead to more organic traffic and higher engagement rates. This preference for video over other types of content highlights its potential to connect with and engage an audience. 72% of businesses say video has improved their conversion rate, and users who watch ads in a video are 23 times more likely to take the action the ad suggests (like visiting a website or making a purchase).
In addition to all of that, probably the most astounding statistic is that including a video on landing pages can increase conversion rates by over 80%. Additionally, 64% of users are more likely to buy a product online after watching a video about it, indicating that video content significantly influences purchasing decisions. If all of that sounds good for your business, contact Two Stories Media today to see what we can create for you.
